Product Code: AF-HE-RE-4021

INCI - HPMC, Sodium CMC, Color

Product Description: These little Actifilms magically disappear upon rubbing: delivered dry, they have the amazing properties to soften in the formula making them more malleable and ready to disintegrate when pressure is applied. These exclusive shapes made for the personal care industry, are stable in many types of cosmetic and personal care products.

Heart shaped Actifilms represent love & emotions thus making your product pictogram of care & affection and Red, the color of blood and fire, is associated with meanings of love, passion, desire, joy, strength, leadership, courage, vigor, willpower, vibrancy, radiance, and determination. It symbolizes action, confidence, and courage. Thus red color adds passion and vibrancy with showing the determination of the product to benefit the consumer. The color red is a highly visible color that is able to focus attention quickly and get people to make quick decision to buy the product.